S-08.2 · Social Media & Content · the post
The post that stops a thumb.
A post has about a second to earn a stop. Ours are built from the photo of a job you actually did, with a first line that says something a customer cares about and a caption that is easy to read in either language. No stock photos, no motivational quotes, no hashtag walls.
Most local posts get scrolled past.
Not because the work is bad, but because the post looks like everyone else's: a stock image, a generic line, twelve hashtags.
The stock-photo tell
A smiling model in a hard hat is instantly recognisable as not you. Customers scroll past what looks like an ad.
The caption nobody finishes
A paragraph that starts with the business name and ends with "call today" gets cut off after the first line, and the first line said nothing.
The unanswered comment
A question under a post that sits for three days is a lead that went elsewhere, in public.
One language
A caption in English only is invisible to the neighbour who would have shared it in Spanish.
How a post gets made.
From your phone photo to a post that reads as yours.
Your photo
A finished job, the crew mid-work, the truck on site. Straight off the phone, sent to us.
The crop and the frame
We crop for the feed and for stories, brighten, and lay your mark on it lightly so it reads as yours without shouting.
The first line
One sentence a customer cares about: what was wrong, what it took, what it cost, how long. Then a short caption, in English and Spanish.
Post, then answer
It goes out at the hour your audience is on. Comments and messages are flagged to you the same day with a suggested reply.
What you gain
What a good post does.
It gets shared
A real before-and-after is the kind of post neighbours send to each other. That is free reach you cannot buy.
It warms up the call
Customers who have watched ten of your jobs go by call with fewer doubts, and the estimate goes faster.
It proves you are busy
A feed of recent jobs answers the question every customer has: is anyone actually using these people?
It reads in both languages
Every caption written in English and Spanish, so the share travels further.
Part ofSocial Media & Content · $295/mo · 12 posts a month on Social essentials
Straight answers
Do you use stock photos?
No. Real jobs, real crew, real truck. If we are short on photos one month, the shot list gets more specific, not the photos more generic.
What about video?
Short phone clips edited and captioned are part of the larger plan; they are what performs on Instagram and Facebook today. A produced shoot is quoted separately.
Who answers the comments?
You do, in your voice, but you never have to find them: each one is flagged to you the same day with a suggested reply you can send or rewrite.